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Out with the old
Thanks to a total revamp of his company’s marketing strategy, Rick Longnecker now knows his ideal clients are family-oriented homeowners in their late 30s to early 70s who have lived in their homes for...
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Keeping it fair: Irrigation service pricing
A look at how companies approach irrigation service pricing—with a flat rate or charging on time and materials—and why they favor their method. If only irrigation professionals had X-ray vision. It...
View ArticleHow to use weather data for sales, renewals
The snow business is full of unknowns. One of the biggest unknowns is, of course, the weather. But there is one aspect of the weather that’s 100 percent known: data for weather that has already...
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Snow, salt experts opine on the salt dilemma
Salt suppliers, experts quell snow removal contractors’ concerns over what appeared to be a salt shortage this winter. Case Snow Management staff made a 16-hour round trip to Maine to pick up an order...
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New direction
How landscape and lawn care pros use strategies from their first careers to improve their Green Industry operations. Co-owner, Florida Evergreen Landscape & Lawn Care, Fort Myers, Fla. Former...
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Habits of successful salesmen: How to be a grinder
How do you sell more work? Relationships certainly help. Luck is a good thing, too. But it’s good habits consistently executed that create results. This is true of almost everything in life. Develop...
View ArticleCultivating production managers
Are you getting the most out of your investment in production supervisors? In many cases the answer is no. The position has evolved into more of a firefighter or a gofer for account managers. To be...
View ArticleWho is talking about the collective landscape industry?
Are your ears ringing? They should be. People are talking about the collective landscape industry, and it’s a good thing. Who do I mean? Investors at private equity firms like KKR, which bought the...
View ArticleMay 2014 Web Extra: The salt storage handbook
In “An ‘unprecedented’ dilemma” from the May 2014 issue of Landscape Management, we interviewed Lori Roman, president of the Salt Institute, about the reasons for what appeared to be a salt shortage...
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May 2014 Web Extra: Lawn Cure’s SQA program
Patrick Hawkins When Patrick Hawkins left corporate America to join his wife’s family’s lawn care company, he brought with him a few tactics from his previous career. (See the May 2014 cover story,...
View ArticleMay 2014 Web Extra: How to calculate snowfall probability
Calculating probability of various snowfall totals is not all that complicated, although not quite as easy as calculating the average seasonal snowfall for your market(s). Probability is the likelihood...
View ArticleMay 2014 Web Extra: Snowfall data chart examples
In Phil Harwood’s May 2014 Snow Strategy column, “How to use weather data for sales, renewals,” he offered snow management companies several suggestions about what snowfall data to collect and what...
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